Serhiy
Astakhov
Business. People.
Lived experience.
On the decisions we make, the people we meet along the way, and the experience we gain for ourselves.

Experience in numbers
- years in business
- 30
- years with Herbalife
- 17
- years in sport
- 40
01 / About me
More than
a short story.
Business, sport and life — different sides of the same experience.
Experience that doesn’t fit into a short video.
I have spent many years working in business, with people and teams. There have been good decisions and mistakes, achievements and disappointments — and lessons you cannot learn from books alone.
Today, I share what I have seen and lived through: how agreements work, why people lose momentum, how to make decisions, and how experience changes your perspective.
02 / What I talk about
Practical topics.
Real life.
Conversations about things that are put to the test through personal decisions and everyday actions.
Business & entrepreneurship
Decisions, risk, mistakes, money, partnerships and responsibility.
People & relationships
Behaviour, communication and agreements. Why words and actions are not the same.
Network marketing
An honest look at the experience: what to know before you start, and why no one can guarantee results.
Sport & discipline
What years of consistency can teach us — without putting willpower on a pedestal.
Healthy living
Habits, routines and personal experience, without one-size-fits-all advice.
Life & choices
How age, experience and responsibility shape the decisions we make.
03 / My approach
Sharing experience.
Respecting your choice.
Someone else’s path can offer perspective. But the decision, and responsibility for it, always remain your own.
Experience first
I share what worked for me, where I went wrong, and what I pay attention to today.
No easy promises
I don’t promise that “you will definitely succeed”. Experience helps you ask better questions; it cannot guarantee results.
No pressure
It matters to understand where you are going, what is within your control, and what to ask before making a decision.
Your choice matters
I can share a path, a system and my experience. I cannot walk that path for someone else.
04 / Stay in touch
Let’s start
a conversation.
Watch a few videos to get a sense of my approach. If something resonates, send me a message on Telegram.