Personal website

Serhiy
Astakhov

Business. People.
Lived experience.

On the decisions we make, the people we meet along the way, and the experience we gain for ourselves.

Portrait of Serhiy Astakhov
Get to know me

Experience in numbers

years in business
30
years with Herbalife
17
years in sport
40

01 / About me

More than
a short story.

Business, sport and life — different sides of the same experience.

Experience that doesn’t fit into a short video.

I have spent many years working in business, with people and teams. There have been good decisions and mistakes, achievements and disappointments — and lessons you cannot learn from books alone.

Today, I share what I have seen and lived through: how agreements work, why people lose momentum, how to make decisions, and how experience changes your perspective.

02 / What I talk about

Practical topics.
Real life.

Conversations about things that are put to the test through personal decisions and everyday actions.

  1. Business & entrepreneurship

    Decisions, risk, mistakes, money, partnerships and responsibility.

  2. People & relationships

    Behaviour, communication and agreements. Why words and actions are not the same.

  3. Network marketing

    An honest look at the experience: what to know before you start, and why no one can guarantee results.

  4. Sport & discipline

    What years of consistency can teach us — without putting willpower on a pedestal.

  5. Healthy living

    Habits, routines and personal experience, without one-size-fits-all advice.

  6. Life & choices

    How age, experience and responsibility shape the decisions we make.

03 / My approach

Sharing experience.
Respecting your choice.

Someone else’s path can offer perspective. But the decision, and responsibility for it, always remain your own.

Experience first

I share what worked for me, where I went wrong, and what I pay attention to today.

No easy promises

I don’t promise that “you will definitely succeed”. Experience helps you ask better questions; it cannot guarantee results.

No pressure

It matters to understand where you are going, what is within your control, and what to ask before making a decision.

Your choice matters

I can share a path, a system and my experience. I cannot walk that path for someone else.

04 / Stay in touch

Let’s start
a conversation.

Watch a few videos to get a sense of my approach. If something resonates, send me a message on Telegram.